There are several alternatives to soap & water cleansing. Cleansers can be in the form of creams, milks, lotions, gels and liquids. All are, a mixture of oil, wax and water which have been formulated to suit different skin types. A cotton-pad dipped in fresh milk available at home, is an equally effective cleanser.
The right way to apply cleanser & creams on your face is in an upward & outward movement. The skin should not be stretched, dragged or pulled. Leave the cleanser on for a minute or two so as to loosen the dirt and make up.